Marketing & Business Technology

Program Overview

The Marketing & Business Technology program consists of courses that build an understanding of business and marketing theory. Students acquire the practical knowledge and skills for occupations related to marketing, business management, accounting, advertising, retailing, and financial services. Students compete in state-wide DECA events and participate in field trips to local business-focused colleges such as: Bentley, Babson, Brandeis and Suffolk.

Entrepreneurship skills are developed through the school store where students learn to develop business plans, maintain budgets and manage the inventory and cash flow of their retail operation. Through classroom activities students learn the importance of time management, communication and effective customer service skills.

Program of Study

Grade 9

Financial Literacy, Accounting, Professional Development, Digital Marketing & E-Commerce, Data Analytics, Basic economics, Workplace safety, and Business Development.

Grade 10

Financial Literacy, Accounting, Professional Development, Digital Marketing & E-Commerce, Data Analytics, UX Design intro, Advanced economics, and Business Development.

Grade 11

Financial Literacy, Accounting, Professional Development, Digital Marketing & E-Commerce, Data Analytics, OSHA, and Business Development.

Grade 12

Financial Literacy, Accounting, Professional Development, Digital Marketing & E-Commerce, Data Analytics, UX Design, and Business Development.

Career Paths

Entrepreneur

Sales Professional

Customer Service Representative

Office Manager

Human Resources Specialist

Store Manager

Accountant

Marketing Director

Project Manager

Content Creator

UX Designer

Digital Marketer

Business Manager

Data Analysis

Social Media Marketer

Sports Agent

CEO

Cooperative Education (Co-op)

Meet the Instructors

Sherrice Lewis-Thompson

Marketing Instructor
slewisthompson@bostonpublicschools.org

Rajen Bhatt

Marketing Instructor
rbhatt@bostonpublicschools.org